Friday, 27 May 2016
Sunday, 1 May 2016
Case study of existing advertising campaigns research the role andimpact of advertising standards authority (ASA) and Ofcom
Background of the ASA:
The Advertising Standards Authority was introduced to television in 1955 as the company which looks for legislation The company changed their rules to look after the consumers protection which is from the trading regulation which was called unfair which included business safety from a marketing receiving false information of the regulations as the Advertising Standards Authority hasn't been changed.
The roles of the Advertising Standards Authority (ASA) in the regulation of advertisements:
Advertising Standards Authority is based in the United Kingdom which is a self-supporting company which covers the various types of media roles jobs. As the Advertising Standards Authority is to look at every advert to see if they are ok to be aired on television in the United Kingdom. The Advertising Standards Authority (ASA) is financed by the advertisers which receives the finance of the broadcasting advertising standards board of finance which purchases open spaces to air an advertisement to be seen.
What is the legal standing of the ASA (Advertising Standards Authority) in relation to Ofcom:
The Advertising Standards Authority company would make an approved adjudication to have a advertisement to stay on televisions or removed from the viewers negative responses of an advertisement which the Advertising Standards Authority would say to keep on air or to remove the advert from television which will not sit to the guidelines of rules that Advertising Standards Authority (ASA) has created which in result the advertisement creatures would have to change one of their ideas in the advert and it to be replaced to the viewers can view it on television.
What are the procedures of the organisation:
If the viewers doesn't like an advertisement which is being aired on television only one complaint for that particular advertisement to the Advertising Standards Authority (ASA) would conduct an test of the advertisement which would not be put on television as the Advertising Standards Authority would make their final decision if the advertisement would be taken off television as the Advertising Standards Authority would see for support from the broadcaster and advertiser to see if the advertisement was suitable to be shown on television.
What are the key parts of the code governing food and soft drink advertising and children and adverting that you will be important to bear in mind for your advert:
advertisements the guidelines are given to see if the advert that is aired is not providing the viewers with a negative source of information of the product. While creating my advertisement of a chocolate bar i will make sure that i won't provide the viewers with a negative information about the chocolate bar which would be advertised to the viewers.
This advertisement that I have chosen to talk about is Lucozade Sports which states to the viewers how this sports drink product is greater than water as the slogan is of the Lucozade sports advert states to the viewers that this sports drink product hydrates the body as we can see this at 0:14. But this Lucozade Sports advertisement product includes a large amount of sugar which is confusing the viewers that are watching this sport drink product advertisement. As this Lucozade Sports drink product which is stating to the viewers that this sports drink would provide you with more energy and keep you more hydrated than drinking water as this advertisement displays active people in the advertisement which also states to the viewers that this Lucozade Sports drink product would give you more energy than drinking water as this is false which leads to the advertisement being banned from TV.
This advertisement that I have chosen to talk about is this Red Bull Christmas advert because the story of this drink product advertisement was all about the three wise men. But this advertisement displays four wise men to the viewers which is containing a Red Bull pack as this makes fun of religion of Christians, viewers that are watching this advertisement it is stating to them that Red Bull gives you wiings which we can see this at 0:25 this advertisement is inappropriate which resulted to this Red Bull drink advertisement to be banned from television to be viewed for the viewers.
This Morrisons advertisement is persuading the viewers to purchase their product which is a quarter pounder as this advertisement displays to the viewers a mother cooking the Morrisons quarter pounder meat burger for her child as this is shown to them at 0:14 as this advertisement is stating to the viewers that you can eat healthy as this advert includes vegetables for the quarter pounder burger which is displayed to the viewers at 0:23 as the child is removing the vegetables from the food as this Morrisons advertisement did not meet the rules of the ASA which resulted to be broken as this advertisement displayed unhealthy food to consume as this means that children would be influenced to copy the advert and by seeing the child take out the vegetables and healthy food to do the same. As this Morrisons advert has ruled out to be unhealthy to consume for kids as this advertisement was banned for the viewers.
The Advertising Standards Authority was introduced to television in 1955 as the company which looks for legislation The company changed their rules to look after the consumers protection which is from the trading regulation which was called unfair which included business safety from a marketing receiving false information of the regulations as the Advertising Standards Authority hasn't been changed.
The roles of the Advertising Standards Authority (ASA) in the regulation of advertisements:
Advertising Standards Authority is based in the United Kingdom which is a self-supporting company which covers the various types of media roles jobs. As the Advertising Standards Authority is to look at every advert to see if they are ok to be aired on television in the United Kingdom. The Advertising Standards Authority (ASA) is financed by the advertisers which receives the finance of the broadcasting advertising standards board of finance which purchases open spaces to air an advertisement to be seen.
What is the legal standing of the ASA (Advertising Standards Authority) in relation to Ofcom:
The Advertising Standards Authority company would make an approved adjudication to have a advertisement to stay on televisions or removed from the viewers negative responses of an advertisement which the Advertising Standards Authority would say to keep on air or to remove the advert from television which will not sit to the guidelines of rules that Advertising Standards Authority (ASA) has created which in result the advertisement creatures would have to change one of their ideas in the advert and it to be replaced to the viewers can view it on television.
What are the procedures of the organisation:
If the viewers doesn't like an advertisement which is being aired on television only one complaint for that particular advertisement to the Advertising Standards Authority (ASA) would conduct an test of the advertisement which would not be put on television as the Advertising Standards Authority would make their final decision if the advertisement would be taken off television as the Advertising Standards Authority would see for support from the broadcaster and advertiser to see if the advertisement was suitable to be shown on television.
What are the key parts of the code governing food and soft drink advertising and children and adverting that you will be important to bear in mind for your advert:
advertisements the guidelines are given to see if the advert that is aired is not providing the viewers with a negative source of information of the product. While creating my advertisement of a chocolate bar i will make sure that i won't provide the viewers with a negative information about the chocolate bar which would be advertised to the viewers.
This Morrisons advertisement is persuading the viewers to purchase their product which is a quarter pounder as this advertisement displays to the viewers a mother cooking the Morrisons quarter pounder meat burger for her child as this is shown to them at 0:14 as this advertisement is stating to the viewers that you can eat healthy as this advert includes vegetables for the quarter pounder burger which is displayed to the viewers at 0:23 as the child is removing the vegetables from the food as this Morrisons advertisement did not meet the rules of the ASA which resulted to be broken as this advertisement displayed unhealthy food to consume as this means that children would be influenced to copy the advert and by seeing the child take out the vegetables and healthy food to do the same. As this Morrisons advert has ruled out to be unhealthy to consume for kids as this advertisement was banned for the viewers.
This type of banned advertisement that I have chosen to talk about is this Tango drink product advert which is below. As this Tango drink product is providing the viewers with false information about the drink product to the viewers as it is trying to say to them that this drink is healthy by including fruit in the advertisement which is being dropped from the sky which we can see this at 0:15. Which also states to the viewers that this Tango drink product doesn't contain real fruit as this product will on contain a flavour which is full of sugars which provides a false information to the viewers that are watching this advertisement. As this fizzy drink product advert is negative and contains a lot of sugars which is not allowed for kids as we can see this at 0:56.
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