My advert is fit for purpose i believe that
the brief that the group that I was in , had to produce a chocolate advertisement for a range of different ages. One that would appeal to everyone who likes eating chocolate the chocolate that the group and I had was the Time Out chocolate bar. As the Timeout chocolate bar advertisement had to last for 30 seconds as the group that I had to make sure that the chocolate advertisement will be linked to a new target audience and we also had to include the main chocolate target audience. The group and me had met the brief as our groups chocolate advertisement was 30 seconds long as we had to follow the brief our target audience of our chocolate bar advertisement is linked to the age group of 16-24 and the advertisement is suitable for both males and females and all ethnicity as you can see at 0:10.Our chocolate advertisement idea style was different to a normal Time Out chocolate bar advertisement as our idea is about a boy and girl walking in a park and the boy proposes to her but she is in shock and gives him a Time Out chocolate bar. As the concept of the idea adds more humour and comedy which hasn't been seen before for that chocolate brand. The chocolate advertisement which our group had produced kept to the target audience of the original Time Out chocolate bar.2) Clarity of communication?
As I was in a group of three which included me Monique and Conner our presentation pitch in front of our media teacher was all in detail about our chocolate ideas of what our group wanted to look like and how all of us were going to achieve the areas that will need to be completed of our chocolate advertisement. After pitching our ideas of what the advertisement would look like all of my peers in my group had been asked questions from our teacher of our groups idea as we had to go in more detail as all of us had to re-imagine some of the aspects of the planning of the chocolate advertisement. As I was talking about how we would stick to the rules of the cap codes as viewed at 5:51 and I also stated how our advertisement would break any piracy or legal term which is also viewed at 7:03 of our idea from our pitch of our advertisement to our teacher who was listening. For our Time Out chocolate bar advert the presentation which I was going to into more detail on what the storyline was all about to our teacher the presentation didn't include any words it was visual with images so for my part of the pitch was talking in more depth about our group's ideas on our advertisement.3) Appropriateness to audience compared with original intentions?
Our chocolate advertisement contained a new target audience as the chocolate advertisement would targeted to 16-23 year old as it was displayed on the brief which was given to me before producing the whole planning of the advertisement as my part of the group I really think that I have done my job well to make the Time Out chocolate advertisement more appealing as the chocolate advertisement story-line contain a comedy theme of a couple.The shots that the group that I was in for our Time Out chocolate bar advertisement the shots were establishing shot of the park as our advert was set in Goodmayes Park and our props were a ring and both of the couple which were Monique and Conner as the chocolate advertisement idea fitted with the location because different advertisements of Time Out hasn't been filmed in a park. the other camera shot that was used for our Time Out chocolate bar advertisement was close ups, medium shot and also a long shot was used to show our idea of the couple walking in the park.
4) Effectiveness of techniques?
In our chocolate advertisement it containes different types of technical language as when editing the shot our group added an black and white effect in the background as you can see at the bottom of this section. We created our own new and improved slogan and our Time Out chocolate advertisement also contained graphics of our slogan which you can see at the time code at 0:28 " Everyone needs a Time Out"as the camera language that we also used in our shot was at the end as you can see at 0:30 the filming wasn't on the tripod as we filmed hands free. Also, when editing our final outcome of the chocolate advertisement of the Time Out chocolate bar we used quick cuts of the story as you can see at 0:02-0:06 which also carried on through the entire of the Time Out chocolate bar advertisement.
5) Effectiveness of content?
My chocolate advertisement was filmed for a normal chocolate advertisement as the lead actors were Monique and Conner as they were the couple for the role i was the cameraman that was my job when producing the Time Out chocolate advertisement i was the main cameraman as I filmed the different shots in various areas of where the shots were recorded in Goodmayes Park. As our advertisement contains humour as the concept of the Time Out chocolate bar as the story-line is about a couple walking in a park happily after the boyfriend proposes to the girlfriend she is so shocked and rejects him and the boy picks up the Time Out chocolate bar and shakes off being rejected by eating the chocolate and then walking away as this is seen from 0:00-0:30.as the target audience of our chocolate advertisement is targeted to audience in the United Kingdom only.
6) Effectiveness of conventions?
In my Time Out chocolate advertisement we used lots of conventions the main one was making sure that the advertisement would be of the duration of the Time Out chocolate advertisement would be 30 seconds. When editing I had to make sure that the whole concept of the Time Out chocolate advertisement would be kept to 30 seconds, not beyond that time. I have completed this as it stated in the brief that I had been this when planning the idea. As the timing would be suitable for the audience when viewing so the audience so the audience wouldn't become board The next convention that I have used in my Time Out chocolate advertisement is the theme music as it is played from 0;00-0:30.as this would make the advertisement more eye-catching by including the music which fits with concept of the idea. As the music which I put on my Time Out chocolate advertisement was only instrumental and it didn't include lyrics from the song as my concern of including the lyrics would not suit the advertisement when it has being viewed.
7) Impact of work?
After completing my Time Out chocolate advertisement my thoughts about the completed advertisement are that I think the advertisement of the chocolate contained a positive message as this will tell the audience to purchase the Time Out chocolate bar as the advertisement contained a story of a couple's love who are deeply in love. I also think that both the old advertisement of Time Out chocolate target audience and the new re-branded audience would be related to the Time Out chocolate advertisement as it contained a new generation of actors as the chocolate has to be upgraded from its previous model as you can see in our advertisement at 0;27 by the change of the packaging. Also, our advertisement contained different ethical people which tell the viewers that the chocolate is for everyone to have not just for one race the advertisement is treating everyone equal as you can see this at 0;04 throughout the entire advertisement.
8-9) Technical qualities & Aesthetic qualities ?
I think that our groups filming and also the editing was very successful as our group filmed our shot perfectly and we had back up shots in case if the filming didn't fit as I completed my filming all in one day as well as the editing of our advertisement of the chocolate me and my group had two weeks to complete the editing as our group editing was also successful with the filming as my peers didn't have any problems when creating our chocolate advertisement. when completing our group post production we also didn't find any problems as we completed the work. The setting of our advertisement such as the light was natural as I filmed the shot when it was sunny but I added an old fashion effect of the heritage of the company of Cadburys. The costumes of the actors were wearing in the Time Out chocolate bar was casual to date as the clothing was from a new generation where you haven't see in a Time Out chocolate bar advertisement before as the advert has been updated as all of the quantities had connected as the advert was clear to under the concept of the idea to the target audience.
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