Documentary : This Lucozade Sport advert uses realist narrative throughout the advert. It appeals to the target audience of people who engage in sporting activities such as running or football. The advert uses Sport professionals to motivate the audience into thinking they can achieve similar performance if they drink Lucozade. For example, at 0.05 there is a clip of the worldwide football player, Steven Gerrard who is an inspiration to many young football fans which helps to raise awareness of the product. The advert uses many facial expressions to display the sport professional emotions such as at 0.10 shows a man who appears out of breath, has his eyes closed and his hands on his knee to express his tiredness to the audience. The advert uses realist narrative as a way to communicate the difficulties of sports particularly when the body is fatigued, for instances at 0.08 ‘We hear that voice that tells us to stop’. Then it displays the advantage of drinking Lucozade sports which provide energy to the body to keep it hydrated. This is a good advert in the sense that it appeals to every person that plays sports or goes to the gym as we are all seeking ways to improve ourselves. It is clear from this advert that Lucozade wants to be viewed as the best sport beverage to consume in order to optimise result and this can be showed from their slogan ‘The fuel to rule’.
Anti-Realist narrative:
This advert is an example of anti- realism narrative due to its cartoon format. The advert is about Santa’s’ reindeer who are searching for Santa, only to see him flying and hints at them that he no longer needs their service. At 0.23 Santa said to his reindeer ‘From now on you get Christmas off’. This is a Christmas theme advert in order to get the audience in the spirit of the holidays. Red Bull is a well-established energy drink which is used by consumers to make them wake up and increase their awareness. At 0.26 there is an image of Santa flying and uses the Red Bull slogan ‘Red Bull gives you wiiings’. This is a clever way to suggest to the audience that all they need to Red Bull to get through their day in similar fashion to that Santa does not need his reindeer as he has Red Bull. This advert appeals to all ages as it uses animations however only teenagers and over would truly understand the meaning of the advert. The advantage of using anti-realism is that it can over exaggerate the effects of the drink without being questioned. For instance, it is obvious that Red Bull does not give us wings however the audience will not judge this since the advert is in a cartoon format and cartoons is a great way to produce anti-realism narrative.
Animation: This advert uses animation as a way to persuade the audience to buy Milky Way chocolate bars. The target audience are young children and it creates a scenario where there are two cars racing against each other. The advert provides a cheerful song to explain what is occurring within the advert. The song even describes the Milky Way chocolate at 0.14 ‘Warm chocolate treat, taste real nice’. There is a hidden meaning behind the advert where we see the red car that’s eat anything that comes in it way and then there is the blue car which took the ‘Milky way’ and the result shows that the blue car wins the race. It is trying to associate Milky Way chocolate with winning and you are only a winner when you eat Milky Way chocolate. The animation seems to be set from the 1990s which is a clever way to also appeal to older viewers as this cartoon may remind them of the childhood.
Talking Heads Talking heads: This Vision Express advert provides the audience with the technique of talking heads. But this advert doesn't contain various of talking of heads but there are a few key aspects that are shown to the audience which makes them carry on watching this advert of this company Vision Express. This Vision Express product advert includes the general public's views and facts and also information of the product of the company to say in the advert. We see at 0:007 a professional designer as the audience is shown the designers head only shoulder shot of the scene of the advert of Vision Express which states to the audience his is the talking head skills as the audience can see the product of the designers glasses product as this advert of Vision Express which make the glasses eye-catching to buy and so the audience can see if the product is good or not. As the skill of talking head is linked to the audience as they are speaking at the camera as this connotes advert of the Vision Express advert.
Stand alone:
This Asda easter advert uses the technique of stand alone as this is a festival event that many people celebrate it every year as this is easter. As the advert we can see a baby chick which is being displayed at 0:03 which provides the audience that are watching with excitement that it is easter as this is a special event. This Asda advert provides the audience with voice over for example at 0;07 of the advert this easter advert is only used when this event has come as this brings the audience that are watching this Asda easter advert as this easter event advert won't be shown to the audience until the event has come next year and so on.
Series
Series: This advert is about baby milk SMA which the skills is realist narrative as this product is linked to both mothers and babies and towards the audience as we can see for example a mother is with her baby at 0:03 she is awoken as the mother is putting the baby back to sleep once the baby has had milk. This technique of the realist-narrative is used for many mothers with newborn babies which always happens when they wake up their mother at different times during the night trying to make sure that their babies are fed and gone back to sleep and also the advert of SMA brand the product of the milk that they are selling to provide babies with food to their babies which the audience can see at 0:23 as the mother doesn't have to worry because the milk keeps their baby satisfied so they wake up in the morning to see their child this is because their child is calm. This company SMA is stating to the audience many mothers that have babies will want this product of SMA so their babies would be happy as this is shown in the SMA product advert of the babies being happy and content when they use this product in the advert.
Realist narrative:
This advertisement is using realistic narrative, Coca Cola are using a famous song and we see an older brother teasing and bullying his little brother he is doing this by putting out of reach his younger brother thing at we see at 0:23. Near the younger brother who is being bulled and sees off the bullies who are trying to take his little brother drink product which is Coca Cola as the older brother is tempted to drink the bottle of the Coca Cola but gives the drink product to his younger brother showing he love him at 0:58.
https://www.youtube.com/watch?v=FGFEk5mcKhI A celebrity endorsement of this Beats By Dre PowerBeats advert is when a celebrity is promoting a product. Target Audience- This is a Beats By Dre Powerbeats advert featuring Lebron James a professional basketball player. The target for this advert is for 16-30-year-old black males & females who are located in the UK and USA. Their interest includes sports, music, fashion and technology. The social class of the audience is both working class and lower middle-class people who are in the socio-economic group of C2-E.Technique- This advert uses the technique of celebrity endorsement. This is shown at 0:01 and also this advert shows the audience a demonstration of how to use the product of the Beats By Dre Powerbeats earphones for example the product contains a remote control cord so if the audience buys this Beats By Dre Powerbeats product when they train they can just adjust the music to locate a power song right from the cord as there is no need to fumble with your MP3 player during particpating in sport or either in the gym. so you can take phone calls when training for example we can see Lebron James using the product when he is taking a phone call at 0:18-0:22. This advert use a close up of Lebron James and the product and also uses a pan shot when Lebron James is training to show the audience how this earphone helps him be more focused as we see this at 0:08-0:11 The advisers uses this because the audience wants to buy this product because this basketball player is using the power beats. The mise-en-scene that this Beats By Dre advert uses a popular basketball player Lebron James and also the Beats By Dre PowerBeats product to the audience. The sound that is used in this Beats By Dre advert of the Powerbeats is a well-known song called Radioactive by Imagine Dragons this song is used because this song makes people that participate in sports become more focused because this song upbeat effect to be your best this is stating to the audience if you buy this product you can become more focused and dedicated to your sports when participating. This advert contains a fast editing as it is show to the audience what this product can do to you if you buy them and this also keeps the audience more intressted by carrying on watching the product adversisment. The graphics that are being used in this Beats By Dre Powerbeats advertisement is the song that is being played in the advert as this tells the audience who it is by if they would like to listen to it again we can see this at 0:03. Also this advert uses graphics of the Powerbeats product as there are various colours of the product that the audience can buy so they can express the colours that they like as we can this at such the advert also contains the company logo and also the various colours that the audience can buy such as light blue, orange and also pink we can see that at 0:27-0:30 which makes the company it self and the product unique. This sports Beats By Dre product has become very popular over the years as a variety of sports players use this product to help make them become more focused and concentrated when either training or taking part in sports such as sport stars uses this product such as Kevin Durant, Nicholas Kyrgios, Serena Williams, Lebron James and also Tom Brady.
Hidden Message advert- This advertisement that I have chosen is a hidden message. A hidden message is reverse from an overt advert. This advertisement contains various camera angles and shots for example this Cadburys chocolate advert as we can see at 0:10-0:13 of a medium shot of vehicles as this states to the audience that this is a Cadburys chocolate advert which is set in a airport the mise-en-scene of this advert is the various vehicles that are used in a airport this advert also contains graphics of the hidden product for the audience at 1:28 as this states to the audience that this is used in the advert as this contains an energetic song in this advert that is shown to the audience as it displays a race between the various types of vehicles or the audience as this creates excitement for the audience as the target audience is aimed at 16-40 year olds and would be linked for both male and female as this advertisement displays the audience with various vehicles such as a truck and also cars as we can see at 1:04. As the advert of this products location is set in airport which is in the United Kingdom because this chocolate products popular in the United Kingdom. The chocolate advert social economic group is targeted at both C1 & C2,D this is because this advert contains these airport vehicles.This product uses the gratifications technique because the audience that are watching the advert are linked to the audience as this product is linked as this is everybody daily job. Overt- https://www.youtube.com/watch?v=IWQtX0-9aZ0 This overt advert of PG Tips provides the audience with a positive notice about this product of PG Tip tea bags. As this advert is stating to the audience to purchase this PG Tip tea bags as this overt advert product gender is targeted at males that are aged 33-60 years old who enjoy the great taste of British tea the target audience would be in the UK The PG Tips product social-economic is linked to the D to E. This PG Tips advert includes graphics of the product and also a slogan to provide the audience with the design of the packaging of the product of the tea bags.As this PG Tip tea ages product with a unique meaning such as for example we can see at 0:14 the advert displays a toy monkey looking at the camera and stating to the audience how to make a good cup of tea also this advert provides the audience with a look of the PG Tips tea bags and a investigating of how PG Tip tea bags can beat other brand of tea by displaying a comparison to the audience on how the tea bags works as this provides the audience with a rich taste and texture of taste as this would ant the audience to purchase this product of PG Tips tea bags advert contains a variety of camera shots for example a medium and close ups shot as we can see at 0:11 of the toy monkey investigating which provides the audience of what the product of the PG Tip tea bags contains than a regular tea bag. And this advert includes sound such as an energetic happy while the toy monkey is investigating in the advert which we see at 0:10-0:22. And this product advert uses the effect of fast past editing of the advert to make sure that the audience that don't become board as this advert is getting straight to the point about this product of what the advert is stating to the audience. The mise-en-scene that this advert includes is the product of the PG Tip tea bag at 0:13 this advert appeals to the target audience for example we see at 0:03 in the advert a British comedian Johnny Vegas as this would appeal to the British males as Johnny Vegas lives a normal English live aspect which makes the target audience of the British males become more like the comedian because he is drinking the PG Tip tea bags which that advert wants the audience to drink it as well. For example this advert would appeal to the audience as this provides them with the facts of the product of the PG Tips as we can see this at 0:13 and give the audience with a ''the great fresh taste of a perfect cuppa'' saying to the audience that this product is unique.
Solution to a problem This advertisement that I have chosen contains an emotional response is when a specific advert is displaying a person emotion to receive the audience attention. This Galaxy chocolate product solution to a problem advert is target audience that is targted at females that are age from 20-50 years old for example this chocolate advert is displays a female at 0:07 as this states to the audience that this product is linked to females. This Galaxy chocolate advert is set in the United Kingdom because the chocolate brand is very popular in the United Kingdom. The advertisement social economic is linked to both C2 & D this Galaxy advert emotional response is portraying in the chocolate advert as there is tenderness to the audience. For example we can see at 0:25 of the chocolate advert as the female is happy when she has located the Galaxy product which provides the audience with a medium shot of her face. This advertisement also uses graphics that are used in the advert which says to the audience ''Think hiding it think galaxy'' as this states to the audience that If you buy this product you will enjoy the memory's that you had and enjoy your time as the chocolate provides you with a rich taste of Galaxy. Humour https://www.youtube.com/watch?v=AoKS63yBn7Y
This chocolate advert of Mikado technique is humour as this chocolate advert is linked to the target audience that is only for females that are aged from 25-55 years old who enjoy eating chocolate. The social economic group is chocolate advert of Mikado is aimed to the group of D to E as humour is being portrayed thorought the entire advert of the chocolate as we see for instance at 0:21 a male colleague is going back to the photocopy room to consume another piece of MIkado chocolate. One of the key aspects of this chocolate advert is humour as her male colleague walks in the photocopy room to see the female colleague sitting on the machine thinking she is photo copying herself but her main goal was to reach her chocolate that was placed on a shelf on the top of the photocopy machine which we can see at 0:14. as this shows the audience that the male and female colleague feel embarrassed as this advert would want the females to purchase the chocolate product. This advertisement of this chocolate product contains a variety of camera shot such there is a close up at 0:03 of the product is shown when the male person is eating the chocolate product to state to the audience that this is a chocolate advert. Also this advert of the Mikado chocolate advert provide the audience the with a unique computer graphic and also with voice overs of how the chocolate is displayed to the audience of how the chocolate stick are from as we can see at 0:21-0:23. The mise-en-scene that is included in the advert of the Mikado chocolate product is shown at 0:27 for the audience. The humour appeals to the advert because it shows the audience that the female person feel impressed when her work college walking in as he thinks that she is photo copying herself in fact she was trying to reach for the product as we see at 0:10-0:17.
The advertisers use the style of humor in this Haribo advert. It shows rugby player in training eating the Haribo Tangfastics which makes them talk in childish voices, (at 0:02) the advert uses sweets traditionally eaten by kids, and shows that if adults consume the product it will bring out the childish fun side of them. This advert uses tough rugby players to make it funny as they are often seen as intimidating characters, the rugby players talking in silly voices makes it amusing for both children and adults and this will make the product appeal to adults as well as children which give the company a wider share of the market.
Parody- I have chosen is a parody of a Kit Kat chocolate product. This type of advert has graphics as the audience can see at 0:05 this advert states to the audience that the future of sweets & chocolate is here this advert builds up a feel as for the audience as they don't know what the advert is selling to them.This advert also contains a male person that is that uses the same graphic scheme as the actual chocolate brand of nestle of Kit Kat of the product of his clothes as we can see this at 0:13 as he is providing the audience with information about the product provides the viewers with information about the chocolate product towards the audience as this states to the audience that this advert of the Kit Kat chocolate product that this advert is parody. This parody advert tells the audience who is the chief officer at the company if this product of the chocolate was not displayed for the audience below which the audience might think that this advert is making fun out of the company a popular company called Apple and their product of their new Iphone advert as this provides the audience with information of the product to the audience.
Dramatic-
This coke zero advert can be viewed as dramatic as it uses the James Bond theme to create an action thrilling advert. The James Bond franchise is recognised on a global scale and is hugely popular which will grab the audience attention. The advert is about a man who is attracted to a female and must go out of his way to get the girl. It contains a high speed chase and reminisce a scene from the James Bond movie. The James bond soundtrack is played to build up tension and create suspense, even the characters are singing to the soundtrack. There are many dramatic scenes such as at 0.54 when the hero and his female companion must jump off a bridge in order to escape from the villain. Dramatic adverts are a great way to entertain and excite the audience which they can link to the Coke Zero product. There are many close death encounters such as at 0.25 a car is very close to being hit by a fast speed train and at 0.27 the protagonist is almost hit by a car. These scenes are used keep the audience on the edge of their seats and keep their heart racing with anticipation of whether the hero will get the girl in the end.
Surreal-
This surreal advert that i have chosen is the Dairy Milk chocolate product as this advert doesn't tell the audience what the product the advert is selling to them as there are no connections of the brand of the chocolate or either the company. This is an surreal advert for example we can see at 0:04 as this advert includes a boy staring at the female eye brows as she is moving up and down in a weird way for the audience as this doesn't connect to the product of the Cadburys chocolate or either of the company as after the advert displays both the male and female children raising their eye brows which we can see at 0:17 as this advert doesn't give information to the audience about this product that Cadburys is trying to sell. This advert contains graphics provide the audience that are watching towards the end of the product advert stating to the audience the slogan which is 'a glass and half of joy' as this this slogan is portrayed in many different Cadburys advert for their product that they are selling. As well the slogan of the product the company is stating towards the audience that this chocolate would provide you excitement and happiness for example in the advert we can see at 0:46 the song that is playing in the advert is when the children move their entire body to the left and right as this connect with the energetic song that is being played but they are only moving their eye brows but not their entire body.
Drake Sprite advert Benefits offered- This advertisement has many benefits, the main character in this advert is music artist Drake and also contains the product which is a Sprite bottle. The benefits offered are that you will feel refreshed if you are feeling not ready and you can count on a Sprite to refresh you. As it states to the audience that this Sprite drink product will provide you with energy that you need with a spark as it is showing the audience how the Sprite is helping you provide the energy of how the drink is helping you overcome what you are finding difficult at 0:28-:033. Advantages over other similar products- The advantages of this product to another one is that this advert contains a popular musical artist who is Drake. He is a role model for many young people so if they see their role model drinking this, they would want to drink it as well , also,they would want to be like Drake himself and Sprite is very well known and has been around for many years. In this advert it is stating how you feel when drinking the drink product as the advert displayed to the audience of Drake trying the Sprite drink product as he is stating to the audience that they should buy this Sprite drink product more than any other drink product as it states that this drink has better taste and will provide you with energy and park at 0:37. Lifestyle Appeal- This is targeted at young fans of Drake and also young people who look up to this famous music artist, this product of Sprite is stating to the audience that is watching it, that it would provide you with a boost of energy to finish off what you want to do like it has done for Drake when he was struggling to finish off his song in this advert then once he had Sprite he had the will power to overcome this as we see at 0:35-1:02. As this Sprite drink product will give people who buy this product with great taste and will make you feel more refreshed when you need it in difficult times. as shown in the advert by Drake. As well he shows the audience that this drink is better than any other product as it is portrayed by celebrities in the advert such as himself Drake and would want people to buy this product more than the rest of other drink company's. Brand Identity- the brand identity of this Sprite advertisement included are special effects on Drake so you can see him being pulled apart like a robot and Sprite coming out of him like a river and this advert includes a speaker from his chest as he is a robot, as Sprite takes the audience inside Drakes body on how the drink makes you feel more energetic to overcome anything that you are struggling with as we see this at 0:36-0:59. as he is shown to the audience as not a human but he is displayed as a robot on how this Sprite drink can provide you will the spark that you need and crave for to have success in your life. As he sees as he drinks Sprite that the music in him is awoken and he is refreshed and ready to feel the music he is transformed as soon as he drinks this Sprite drink product which states to the audience that this Sprite drink product would provide you with refreshing taste and would make you act cool and the brand identity of the Sprite product is stating to the audience that their drink product would provide you with enough energy to overcome your difficult times as well they are stating that no other drinks can compare with Sprite because Sprite provides you with a spark of energy.
USP- This product is stating to the audience that Sprite drink product can give you a spark when you need it the most, like an electrical shock of energy, so you can carry on with renewed energy as seen in the advert at 0:52-1:00. As this Sprite product includes a famous singer Drake this would want the audience to buy this drink product because he is drinking it and this advert also includes special effects which make the Sprite product look eye-catching for the audience to view and what does the Sprite drink product do to you when you consume it.
Lint Lindor
Benefits offered- This chocolate advert provides the audience with various benefits that are given.One of they key aspects of this chocolate advert is that the benefits that are offered to the audience which is the graphics of what the chocolate product slogan which is unique and fashionable which this chocolate company always stays with a posh and unique colours of yellow and gold. As this advert is stating to the audience that if you purchase this product it would provide you with the greatest taste that you ever in-taking of chocolate before as this company is stating to the audience that they are better than any other chocolate company in the world.
Advantages over other similar products- This type of Lint Lindor chocolate advert has a bigger advantage over other chocolate company products. For example, the advert provides the audience of how this chocolate is the best by displaying a person consuming the chocolate product of Lindor at 0:21. This advert suggests that this chocolate would provide you with pleasure with the greatest taste you ever had. Another advantage of this Lindor chocolate advert is that much other chocolate adverts don't have any fades from one shot to another. This advert is stating that this chocolate has the best taste. To connote the slogan of the chocolate as we see at 0:29 this says to the audience that they are the best chocolate company than any other company as this advert adds more excitement as this provides the audience with graphics of their own chocolate product as well as with a fashionable spelling texture.
USP- The USP of this chocolate company Lindor is stating to the audience that their chocolate is high quality which is created by masters of the chocolates. For example at the start of the advert is displayed for the audience how is the chocolate is created from the bowl which provides the audience with a good tempo of sound at 0:06 while the chocolates being shown to the audience. Which states that Lint Lindor chocolate is high class in the chocolate industry. As this advert states that this chocolate ain't made by normal people it is created by masters of chocolate. As this brand company is to become more popular than their rivals of the different chocolate company's. The USP is stating that this brand of chocolate has a better and a unique taste and what the advert is also saying is true as this chocolate provides to the customers with a strong and rich texture to eat when craving for chocolate.
Lifestyle Appeal- In my opinion, I felt that this chocolate company Lint Lindor is aimed at an older generation of females ranging from late 30s-60s year old who like to enjoy the rich texture of a chocolate to eat. As the advert only includes a older generation of females eating the chocolate which states that they would want to eat this chocolate product as what the female is eating as viewing this chocolate advert this states this will appeal to a larger amount of females as it is trying to make this product more eye-catching as this advert is trying to say to the audience that if you consume this chocolate product which is created by masters that will make you live your dream as of 0:17 the females intakes the texture of the chocolate while showing the audience with the females emotions of her face. As his says to the audience that this chocolate brand will make you live your dream.
Brand Identity- The brand identity states to the audience that this chocolate brand provides you with a posh rich and also a dreamy texture to an intake. For example, this advert displays to the audience of how the rich chocolate looks like when it is created we see this when it is created at 0:10. As the advert contain fades throughout the advert as it states to the audience that this chocolate will make you live your dream when you are eating it.
Camera angle and shots- This Beats by Dre advert contains many different camera shots and angles, which provide movement in the advert. For example at 0:00 it has a long shot which shows professional music artist ED Sheeran opening the door of his hotel room angrily from 0:00-0:02 as he storms into his room where he throws his coat onto his guitar. At this time this advert doesn't show what the product is therefore keeps the audience guessing. A medium shot is used in this advert at 0:03-0:04which shows the musician picking up the product which is a pair of Beats by Dre headphones, which he puts on his head at this point the product is revealed and the audience are aware that this advert is all about this popular headphones that many people have got. This grabs the attention of the audience as they were thinking that this advert would be about a different product, but it is really all about a musician getting angry because he is struggling to write a song as he deals with relationship issues. At 0:05-0:11 Ed Shereen is shown using the Beats music app, which adds to the brand identity of the advert this is trying to persuade the audience to buy both their music app and also the headphones. A close up shows Eds’ lyrics of his song that he is creating at 0:13 but then continues to show the musician moving around and dancing while listening to music thinking about what he needs to do because he can't get a girl out of his head and is trying to create a song about her since she cheated on him, At 0:31 Ed Shereen is shown going to his computer wearing the headphones and finishing off his song, At 0:37-0:50 he is shown totally focused on his music which connotes to the audience that the headphones will help you to escape from problems and allow you to be alone with the music. The editing of this Beats By Dre advert uses fast past cuts which helps gets straight to the point of what the company is trying to sell to them. The fast pace editing is used to make sure that the audience is interested in this product that is being advertised. There is various shot types throughout the advert as this advert displays many pack shots of the Beats by Dre headphones, including at 0:04-0:05a close of Ed Shereen using the Beats music app at 0:07-0:08, which shows another product of the company which shows the audience the strong branding of Beats by Dre. Sound and Music- The music in the advert is 'Don't' by Ed Sheeren this song appeals to the younger audience therfore the target audience of this advert would recognise the music which would make the advert more appealing This headphone advert is designed for younger consumers This advert is aimed at people who listen to music all the time such as doing work, or traveling or even going to the gym. This advert doesn't include any voice overs describing what the product is or what the company is, but this advert contains Ed Shereen signing his song at 0:37-0:53 that he had finished but the song wasn't realised yet to listening as the company added this song in the advert to show the audience the new song of Ed Shereen called Don't. in the advert the lyrics Don't ''We were staying on the same f**ing hotel floor at 0:33 as this shows ED Sheeran in a hotel room which connects with the narrative. Special effects (SFX)- At 0:06 of the Beats By Dre Solo 2 advert show the special effects of the Beats Music app and what it does that the company is displaying to the audience. And at 0:55-1:00 the advert includes the design of the headphone towards the audience to show off the product which dispalys to the audience that the Beats By Dre Solo 2 headphones where floating as this states to the audience that this headphones makes you have freedom and you can take it anywhere.
Computer graphics- this Beats by Dre Solo 2 advert only included the artist and what the song was and when it would be released for the audience to listen to the full song at 0:16 this stated to the audience of this song .In my opinion, I thought the product company Beats By Dre wanted to keep the Solo 2 advert more unite instead of making boring as there is not lots of computer graphics that is being displayed for the audience purposes.
Lighting-the Beats by Dre Solo 2 advert lighting from 0:00-1:00 was the same throughout the advert as the lighting was natural and also unique for the audience to see what is happening in the advert for example what was Ed Shereen was doing. This type of lighting was unique because if this advert included a different type of the light would not be good for the audience as they would not be focused on the product that the company is trying to sell to them and to also make sure that they are focused on the product that they are viewing.
Iconography- This Beats By Dre Solo 2 headphone advert contains a popular musical artist Ed Shereen to grab the attention of the audience as Ed Shereen is associated with the music industry and this advert contains a music performance of his new song Don't as he is keen to be the best in the music industry he goes out of his way to deliver the best song that he is signing in the advert of the Beats By Dre Solo 2 advert.
Mise-en-scene- the location of the headphone advert is set in one place and that's in a hotel as the company doesn't want to confuse the audience of what the product is as they keep it simple for the audience to understand what is happening in the advert. There are many pros that are used in the headphone advert, for example, the main product Beats By Dre Solo 2 headphone and also the microphone and the laptop that Ed Shereen is singing his song at 0:34-0:55. Hyundai Genesis Advert- Camera angle and shots- this advert includes a wide variety of camera shots, angles, and movement this includes a long shot at the start.At 0:00 this advert showing the product a Hyundai Genesis car with a man walking past it. This immediately shows what the advert is selling to grab the audience's attention. The close-up of the father adds emotion of him spying on his daughter date and shows his anger at 0:21-0:23 a. The medium shot that is used in the advert shows at 0:27-0:29 shows how the father of the daughter is trying to scare his daughter date as he is hiding away from his daughter as this provides humor to this advert. and adds zooms in of showing of the Hyundai Genesis car off at 0:32-0:33 and includes a zoom out of the car that they are trying to sale to the viewers that are watching at 0:34-0:35 The advert also includes a low angle of the car at 0:45to show the attractive design of the car to the audience.
Iconography- This advert uses a well-known actor Kevin Hart to grab the attention of the audience. Kevin Hart is associated with humour and this advert contains light comedy, as a protected father who goes out of his way to spy on his daughter's date. For instance, at 0.37 -0.43 Kevin Hart is on a shark-like helicopter shouting 'You're messing with the wrong daddy'.
Editing- The advert uses a lot of editing in order to maintain the fast pace theme which keeps the audience interested. There are many close up shots particular to show the usefulness of the product, for example, at 0.16 there is a close up shot of an apple watch displaying car finder app to track the Hyundai vehicle. There are not many special effects as the advert solely focusses on Kevin Hart's comedy rather than using any special effects to disorientate the audience.
Lighting- The advert is set at night however through lighting it is not difficult to see what events are occurring. The use of lighting helps to make the car look more attractive as the light bounces off the car and makes the paint look shinier. Also, since the advert is set at night we can see the power of the car lights which help to light up the road and display its functionality. At 0.34, there is a view of the New York City skyscrapers above the Hyundai car to associate the car with an amazing fun city.
Sound and music- The advert uses the song 'another one bite the dust' by Queen which is hugely popular with the older generation and is designed to target the product to middle age consumers. Kevin Hart plays the role of a concerning father and I believe Hyundai are aiming this product at other fathers as the car is designed with a family in mind. The car has a large boot and can fit five members inside therefore designed to be a family car. The advert uses voiceovers at 0.45-0.47 to explain the car brand name to help the audience become aware of what company the car belongs to. Throughout the advert dialogue is displayed to enhance the audience of what is occurring as well as adding comedy. For example, at 0.55 Kevin hart said 'Honey what did you do tonight?' after spying on his daughter. It should be noted that there is a distinct howl at 0.15.
Computer graphics- From 0.45- 0.47 there is a clip of a helicopter following the car which appears to have used computer graphics. At the end of the advent, there is the company's brand name and logo so the audience members can acknowledge who is producing this amazing vehicle and make us see the company in a better light. Also, the advert displays 'Official sponsors of the NFL' as the most popular game in America can be linked to the Hyundai car. The audience views NFL as fun and passionate to which they can claim to be the same with this product.
Special effects (SFX)- From 0.39-0.46, there is the use of a green screen as Kevin Hart is on a helicopter with a view of New York City behind him. The green screen is used to emphasise the lengths to which Kevin Hart would go to stop his daughter's date.
Mise-en-scene- The location of the advert includes cinema, themes park as well as the beautiful view of New York City for which all audience members can associate with being fun and enjoyable. The company wants to portray the car as an enjoyable experience just like going out on a date. The props include a Hyundai car, an apple watch and a helicopter which all are very technological products, therefore, the advert is hinting that the car has many technological features such as the car finder app. It would have been appealing if there was a shot of the inside of the vehicle to show more technological features. The advert focuses on comedy a lot, however, lacks the detail of the vehicle such as they could have explained the price of the car and its performance.
