advertising techniques

Celebrity endorsement                                  



https://www.youtube.com/watch?v=FGFEk5mcKhI
A celebrity endorsement of this Beats By Dre PowerBeats advert is when a celebrity is promoting a product. Target Audience-  This is a Beats By Dre Powerbeats advert featuring Lebron James a professional basketball player. The target for this advert is  for 16-30-year-old black males & females who are located in the  UK and USA. Their interest includes  sports, music, fashion and technology. The social  class of the audience is both working class and lower middle-class people who are in the socio-economic group of C2-E.Technique- This advert uses the technique of celebrity endorsement. This is shown at 0:01 and also this advert shows the audience a demonstration of how to use the product of the Beats By Dre Powerbeats earphones for example the product contains a remote control cord so if the audience buys this Beats By Dre Powerbeats product when they train they can just adjust the music to locate a power song right from the cord  as there is no need to fumble with your MP3 player during particpating in sport or either in the gym. so you can take phone calls when training for example we can see Lebron James using the product when he is taking a phone call at 0:18-0:22.   This advert  use a close up of Lebron James and the product and also uses a pan shot when Lebron James is training to show the audience how this earphone helps him be more focused as we see this at 0:08-0:11 The advisers uses this because the audience wants to buy this product because this basketball player is using the power beats. The mise-en-scene that this Beats By Dre advert uses a popular basketball player Lebron James and also the Beats By Dre PowerBeats product to the audience. The sound that is used in this Beats By Dre advert of the Powerbeats is a well-known song called Radioactive by Imagine Dragons this song is used because this song makes people that participate in sports become more focused because this song upbeat effect to be your best this is stating to the audience if you buy this product you can become more focused and dedicated to your sports when participating. This advert contains a fast editing as it is show to the audience what this product can do to you if you buy them and this also keeps the audience more intressted by carrying on watching the product adversisment. The graphics that are being used in this Beats By Dre Powerbeats advertisement is the song that is being played in the advert as this tells the audience who it is by if they would like to listen to it again we can see this at 0:03. Also this advert uses graphics of the Powerbeats product as there are various colours of the product that the audience can buy so they can express the colours that they like as we can this at such the advert also contains the company logo and also the various colours that the audience can buy such as light blue, orange and also pink we can see that at 0:27-0:30 which makes the company it self and the product unique. This sports Beats By Dre product has become very popular over the years as a variety of sports players use this product to help make them become more focused and concentrated when either training or taking part in sports such as sport stars uses this product such as Kevin Durant, Nicholas Kyrgios, Serena Williams, Lebron James and also Tom Brady.


Hidden Message advert- This advertisement that I have chosen is a hidden message. A hidden message is reverse from an overt advert. This advertisement contains various camera angles and shots for example this Cadburys chocolate advert as we can see at 0:10-0:13 of a medium shot of vehicles as this states to the audience that this is a Cadburys chocolate advert which is set in a airport the mise-en-scene of this advert is the various vehicles that are used in a airport this advert also contains graphics of the hidden product for the audience at 1:28 as this states to the audience that this is used in the advert as this contains an energetic song in this advert that is shown to the audience as it displays a race between the various types of vehicles or the audience as this creates excitement for the audience as the target audience is aimed at 16-40 year olds and would be linked for both male and female as this advertisement displays the audience with various vehicles such as a truck and also cars as we can see at 1:04.  As the advert of this products location is set in airport which is in the United Kingdom because this chocolate products popular in the United Kingdom. The chocolate advert social economic group is targeted at both C1 & C2,D this is because this advert contains these airport vehicles.This product uses the gratifications technique because the audience that are watching the advert are linked to the audience as this product is linked as this is everybody daily job.
Overt-
https://www.youtube.com/watch?v=IWQtX0-9aZ0
This overt advert of PG Tips provides the audience with a positive notice about this product of PG Tip tea bags. As this advert is stating to the audience to purchase this PG Tip tea bags as this overt advert product gender is targeted at males that are aged 33-60 years old who enjoy the great taste of British tea the target audience would be in the UK The PG Tips product social-economic is linked to the D to E.  This PG Tips advert includes graphics of the product and also a slogan to provide the audience with the design of the packaging of the product of the tea bags.As this PG Tip tea ages product with a unique meaning such as for example we can see at 0:14 the advert displays a toy monkey looking at the camera and stating to the audience how to make a good cup of tea also this advert provides the audience with a look of the PG Tips tea bags and a investigating of how PG Tip tea bags can beat other brand of tea  by displaying a comparison to the audience on how the tea bags works as this provides the audience with a rich taste and texture of taste as this would ant the audience to purchase this product of PG Tips tea bags advert contains a variety of camera shots for example a medium and close ups shot as we can see at 0:11 of the toy monkey investigating which provides the audience of what the product of the  PG Tip tea bags contains than a regular tea bag. And this advert includes sound such as an energetic happy while the toy monkey is investigating in the advert which we see at 0:10-0:22. And this product advert uses the effect of fast past editing of the advert to make sure that the audience that don't become board as this advert is getting straight to the point about this product of what the advert is stating to the audience. The mise-en-scene that this advert includes is the product of the PG Tip tea bag at 0:13 this advert appeals to the target audience for example we see at 0:03 in the advert a British comedian Johnny Vegas as this would appeal to the British males as Johnny Vegas lives a normal English live aspect which makes the target audience of the British males become more like the comedian because he is drinking the PG Tip tea bags which that advert wants the audience to drink it as well. For example this advert would appeal to the audience as this provides them with the facts of the product of the PG Tips as we can see this at 0:13 and give the audience with a ''the great fresh taste of a perfect cuppa'' saying to the audience that this product is unique.

Solution to a problem
This advertisement that I have chosen contains an emotional response is when a specific advert is displaying a person emotion to receive the audience attention. This Galaxy chocolate product solution to a problem advert is target audience that is targted at females that are age from 20-50 years old for example this chocolate advert is displays a female at 0:07 as this states to the audience that this product is linked to females. This Galaxy chocolate advert is set in the United Kingdom because the chocolate brand is very popular in the United Kingdom. The advertisement social economic is  linked to both C2 & D this Galaxy advert emotional response is portraying in the chocolate advert as there is tenderness to the audience.  For example we can see at 0:25 of the chocolate advert as the female is happy when she has located the Galaxy product which provides the audience with a medium shot of her face. This advertisement also uses graphics that are used in the advert which says to the audience ''Think hiding it think galaxy'' as this states to the audience that If you buy this product you will enjoy the memory's that you had and enjoy your time as the chocolate provides you with a rich taste of Galaxy.
Humour
https://www.youtube.com/watch?v=AoKS63yBn7Y

This chocolate advert of Mikado technique is humour as this chocolate advert is linked to the target audience that is only for females that are aged from 25-55 years old who enjoy eating chocolate. The social economic group is chocolate advert of Mikado is aimed to the group of D to E as humour is being portrayed thorought the entire advert of the chocolate as we see for instance at 0:21 a male colleague is going back to the photocopy room to consume another piece of MIkado chocolate. One of the key aspects of this chocolate advert is humour as her male colleague walks in the photocopy room to see the female colleague sitting on the machine thinking she is photo copying herself but her main goal was to reach her chocolate that was placed on a shelf on the top of the photocopy machine which we can see at 0:14. as this shows the audience that the male and female colleague feel embarrassed as this advert would want the females to purchase the chocolate product. This advertisement of this chocolate product contains a variety of camera shot such there is a close up at 0:03 of the product is shown when the male person is eating the chocolate product to state to the audience that this is a chocolate advert. Also this advert of the Mikado chocolate advert provide the audience the with a unique computer graphic and also with voice overs of how the chocolate is displayed to the audience of how the chocolate stick are from as we can see at 0:21-0:23.  The mise-en-scene that is included in the advert of the Mikado chocolate product is shown at 0:27 for the audience. The humour appeals to the advert because it shows the audience that the female person feel impressed when her work college walking in as he thinks that she is photo copying herself in fact she was trying to reach for the product as we see at 0:10-0:17.