The Five Key Characteristics of all adverts

Drake Sprite advert

Benefits offered- This advertisement has many benefits, the main character in this advert is music artist Drake and also contains the product which is a Sprite bottle. The benefits offered are that you will feel refreshed if you are feeling not ready and you can count on a Sprite to refresh you. As it states to the audience that this Sprite drink product will provide you with energy that you need with a spark as it is showing the audience how the Sprite is helping you provide the energy of how the drink is helping you overcome what you are finding difficult at 0:28-:033.

Advantages over other similar products- The advantages of this product to another one is that this advert contains a popular musical artist who is Drake. He is a role model for many young people so if they see their role model drinking this, they would want to drink it as well , also,they would want to be like Drake himself and Sprite is very well known and has been around for many years. In this advert it is stating how you feel when drinking the drink product as the advert displayed to the audience of Drake trying the Sprite drink product as he is stating to the audience that they should buy this Sprite drink product more than any other drink product as it states that this drink has better taste and will provide you with energy and park at 0:37.

Lifestyle Appeal- This is targeted at young fans of Drake and also young people who look up to this famous music artist, this product of Sprite is stating to the audience that is watching it, that it would provide you with a boost of energy to finish off what you want to do like it has done for Drake when he was struggling to finish off his song in this advert then once he had Sprite he had the will power to overcome this as we see at 0:35-1:02. As this Sprite drink product will give people who buy this product with great taste and will make you feel more refreshed when you need it in difficult times. as shown in the advert by Drake. As well he shows the audience that this drink is better than any other product as it is portrayed by celebrities  in the advert such as himself Drake and would want people to buy this product more than the rest of other drink company's.

Brand Identity- the brand identity of this Sprite advertisement included are special effects on Drake so you can see him being pulled apart like a robot and Sprite coming out of him like a river and this advert includes a speaker from his chest as he is a robot, as Sprite takes the audience inside Drakes body on how the drink makes you feel more energetic to overcome anything that you are struggling with as we see this at 0:36-0:59. as he is shown to the audience as not a human but he is displayed as a robot on how this Sprite drink can provide you will the spark that you need and crave for to have success in your life. As he sees as he drinks Sprite that the music in him is awoken and he is refreshed and ready to feel the music he is transformed as soon as he drinks this Sprite drink product which states to the audience that this Sprite drink product would provide you with refreshing taste  and would make you act cool and the brand identity of the Sprite product is stating to the audience that their drink product would provide you with enough energy to overcome your difficult times as well they are stating that no other drinks can compare with Sprite because Sprite provides you with a spark of energy.

USP- This product is stating to the audience that Sprite drink product can give you a spark when you need it the most, like an electrical shock of energy, so you can carry on with renewed energy as seen in the advert at 0:52-1:00. As this Sprite product includes a famous singer Drake  this would want the audience to buy this drink product because he is drinking it and this advert also includes special effects which make the Sprite product look eye-catching for the audience to view and what does the Sprite drink product do to you when you consume it.

Lint Lindor

Benefits offered-  This chocolate advert provides the audience with various benefits that are given.One of they key aspects of this chocolate advert is that the benefits that are offered to the audience which is the graphics of what the chocolate product slogan which is unique and fashionable which this chocolate company always stays with a posh and unique colours of yellow and gold. As this advert is stating to the audience that if you purchase this product it would provide you with the greatest taste that you ever in-taking of chocolate before as this company is stating to the audience that they are better than any other chocolate company in the world.

Advantages over other similar products- This type of Lint Lindor chocolate advert has a bigger advantage over other chocolate company products. For example, the advert provides the audience of how this chocolate is the best by displaying a person consuming the chocolate product of Lindor at 0:21. This advert suggests that this chocolate would provide you with pleasure with the greatest taste you ever had. Another advantage of this Lindor chocolate advert is that much other chocolate adverts don't have any fades from one shot to another. This advert is stating that this chocolate has the best taste. To connote the slogan of the chocolate as we see at 0:29 this says to the audience that they are the best chocolate company than any other company as this advert adds more excitement as this provides the audience with graphics of their own chocolate product as well as with a fashionable spelling texture.

USP- The USP of this chocolate company Lindor is stating to the audience that their chocolate is high quality which is created by masters of the chocolates. For example at the start of the advert is displayed for the audience how is the chocolate is created from the bowl which provides the audience with a good tempo of sound at 0:06 while the chocolates being shown to the audience. Which states that Lint Lindor chocolate is high class in the chocolate industry. As this advert states that this chocolate ain't made by normal people it is created by masters of chocolate. As this brand company is to become more popular than their rivals of the different chocolate company's. The USP is stating that this brand of chocolate has a better and a unique taste and what the advert is also saying is true as this chocolate provides to the customers with a strong and rich texture to eat when craving for chocolate.

Lifestyle Appeal- In my opinion, I felt that this chocolate company Lint Lindor is aimed at an older generation of females ranging  from late 30s-60s year old who like to enjoy the rich texture of a chocolate to eat. As the advert only includes a older generation of females eating the chocolate which states that they would want to eat this chocolate product as what the female is eating as viewing this chocolate advert  this states  this will appeal to a larger amount of females as it is trying to make this product more eye-catching as this advert is trying to say to the audience that if you consume this chocolate product which is created by masters that will make you live your dream as of 0:17 the females intakes the texture of the chocolate while showing the audience with the females emotions of her face. As his says to the audience that this chocolate brand will make you live your dream.

Brand Identity- The brand identity states to the audience that this chocolate brand provides you with a posh rich and also a dreamy texture to an intake. For example, this advert displays to the audience of how the rich chocolate looks like when it is created we see this when it is created  at 0:10. As the advert contain  fades throughout  the advert as it states to the audience that this chocolate will make you live your dream when you are eating it.