The editing of this Beats By Dre advert uses fast past cuts which helps gets straight to the point of what the company is trying to sell to them. The fast pace editing is used to make sure that the audience is interested in this product that is being advertised. There is various shot types throughout the advert as this advert displays many pack shots of the Beats by Dre headphones, including at 0:04-0:05 a close of Ed Shereen using the Beats music app at 0:07-0:08, which shows another product of the company which shows the audience the strong branding of Beats by Dre.
Sound and Music- The music in the advert is 'Don't' by Ed Sheeren this song appeals to the younger audience therfore the target audience of this advert would recognise the music which would make the advert more appealing This headphone advert is designed for younger consumers This advert is aimed at people who listen to music all the time such as doing work, or traveling or even going to the gym. This advert doesn't include any voice overs describing what the product is or what the company is, but this advert contains Ed Shereen signing his song at 0:37-0:53 that he had finished but the song wasn't realised yet to listening as the company added this song in the advert to show the audience the new song of Ed Shereen called Don't. in the advert the lyrics Don't ''We were staying on the same f**ing hotel floor at 0:33 as this shows ED Sheeran in a hotel room which connects with the narrative.
Special effects (SFX)- At 0:06 of the Beats By Dre Solo 2 advert show the special effects of the Beats Music app and what it does that the company is displaying to the audience. And at 0:55-1:00 the advert includes the design of the headphone towards the audience to show off the product which dispalys to the audience that the Beats By Dre Solo 2 headphones where floating as this states to the audience that this headphones makes you have freedom and you can take it anywhere.
Computer graphics- this Beats by Dre Solo 2 advert only included the artist and what the song was and when it would be released for the audience to listen to the full song at 0:16 this stated to the audience of this song .In my opinion, I thought the product company Beats By Dre wanted to keep the Solo 2 advert more unite instead of making boring as there is not lots of computer graphics that is being displayed for the audience purposes.
Lighting-the Beats by Dre Solo 2 advert lighting from 0:00-1:00 was the same throughout the advert as the lighting was natural and also unique for the audience to see what is happening in the advert for example what was Ed Shereen was doing. This type of lighting was unique because if this advert included a different type of the light would not be good for the audience as they would not be focused on the product that the company is trying to sell to them and to also make sure that they are focused on the product that they are viewing.
Iconography- This Beats By Dre Solo 2 headphone advert contains a popular musical artist Ed Shereen to grab the attention of the audience as Ed Shereen is associated with the music industry and this advert contains a music performance of his new song Don't as he is keen to be the best in the music industry he goes out of his way to deliver the best song that he is signing in the advert of the Beats By Dre Solo 2 advert.
Mise-en-scene- the location of the headphone advert is set in one place and that's in a hotel as the company doesn't want to confuse the audience of what the product is as they keep it simple for the audience to understand what is happening in the advert. There are many pros that are used in the headphone advert, for example, the main product Beats By Dre Solo 2 headphone and also the microphone and the laptop that Ed Shereen is singing his song at 0:34-0:55.
Hyundai Genesis Advert-
Camera angle and shots- this advert includes a wide variety of camera shots, angles, and movement this includes a long shot at the start.At 0:00 this advert showing the product a Hyundai Genesis car with a man walking past it. This immediately shows what the advert is selling to grab the audience's attention. The close-up of the father adds emotion of him spying on his daughter date and shows his anger at 0:21-0:23 a. The medium shot that is used in the advert shows at 0:27-0:29 shows how the father of the daughter is trying to scare his daughter date as he is hiding away from his daughter as this provides humor to this advert. and adds zooms in of showing of the Hyundai Genesis car off at 0:32-0:33 and includes a zoom out of the car that they are trying to sale to the viewers that are watching at 0:34-0:35 The advert also includes a low angle of the car at 0:45to show the attractive design of the car to the audience.
Iconography- This advert uses a well-known actor Kevin Hart to grab the attention of the audience. Kevin Hart is associated with humour and this advert contains light comedy, as a protected father who goes out of his way to spy on his daughter's date. For instance, at 0.37 -0.43 Kevin Hart is on a shark-like helicopter shouting 'You're messing with the wrong daddy'.
Editing- The advert uses a lot of editing in order to maintain the fast pace theme which keeps the audience interested. There are many close up shots particular to show the usefulness of the product, for example, at 0.16 there is a close up shot of an apple watch displaying car finder app to track the Hyundai vehicle. There are not many special effects as the advert solely focusses on Kevin Hart's comedy rather than using any special effects to disorientate the audience.
Lighting- The advert is set at night however through lighting it is not difficult to see what events are occurring. The use of lighting helps to make the car look more attractive as the light bounces off the car and makes the paint look shinier. Also, since the advert is set at night we can see the power of the car lights which help to light up the road and display its functionality. At 0.34, there is a view of the New York City skyscrapers above the Hyundai car to associate the car with an amazing fun city.
Sound and music- The advert uses the song 'another one bite the dust' by Queen which is hugely popular with the older generation and is designed to target the product to middle age consumers. Kevin Hart plays the role of a concerning father and I believe Hyundai are aiming this product at other fathers as the car is designed with a family in mind. The car has a large boot and can fit five members inside therefore designed to be a family car. The advert uses voiceovers at 0.45-0.47 to explain the car brand name to help the audience become aware of what company the car belongs to. Throughout the advert dialogue is displayed to enhance the audience of what is occurring as well as adding comedy. For example, at 0.55 Kevin hart said 'Honey what did you do tonight?' after spying on his daughter. It should be noted that there is a distinct howl at 0.15.
Computer graphics- From 0.45- 0.47 there is a clip of a helicopter following the car which appears to have used computer graphics. At the end of the advent, there is the company's brand name and logo so the audience members can acknowledge who is producing this amazing vehicle and make us see the company in a better light. Also, the advert displays 'Official sponsors of the NFL' as the most popular game in America can be linked to the Hyundai car. The audience views NFL as fun and passionate to which they can claim to be the same with this product.
Special effects (SFX)- From 0.39-0.46, there is the use of a green screen as Kevin Hart is on a helicopter with a view of New York City behind him. The green screen is used to emphasise the lengths to which Kevin Hart would go to stop his daughter's date.
Mise-en-scene- The location of the advert includes cinema, themes park as well as the beautiful view of New York City for which all audience members can associate with being fun and enjoyable. The company wants to portray the car as an enjoyable experience just like going out on a date. The props include a Hyundai car, an apple watch and a helicopter which all are very technological products, therefore, the advert is hinting that the car has many technological features such as the car finder app. It would have been appealing if there was a shot of the inside of the vehicle to show more technological features. The advert focuses on comedy a lot, however, lacks the detail of the vehicle such as they could have explained the price of the car and its performance.
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