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Documentary : This Lucozade Sport advert uses realist narrative throughout the advert.  It appeals to the target audience of people who engage in sporting activities such as running or football.  The advert uses Sport professionals to motivate the audience into thinking they can achieve similar performance if they drink Lucozade. For example, at 0.05 there is a clip of the worldwide football player, Steven Gerrard who is an inspiration to many young football fans which helps to raise awareness of the product. The advert uses many facial expressions to display the sport professional emotions such as at 0.10 shows a man who appears out of breath, has his eyes closed and his hands on his knee to express his tiredness to the audience. The advert uses realist narrative as a way to communicate the difficulties of sports particularly when the body is fatigued, for instances at 0.08 ‘We hear that voice that tells us to stop’. Then it displays the advantage of drinking Lucozade sports which provide energy to the body to keep it hydrated.  This is a good advert in the sense that it appeals to every person that plays sports or goes to the gym as we are all seeking ways to improve ourselves. It is clear from this advert that Lucozade wants to be viewed as the best sport beverage to consume in order to optimise result and this can be showed from their slogan ‘The fuel to rule’.

Anti-Realist narrative:

This advert is an example of anti- realism narrative due to its cartoon format. The advert is about Santa’s’ reindeer who are searching for Santa, only to see him flying and hints at them that he no longer needs their service. At 0.23 Santa said to his reindeer ‘From now on you get Christmas off’. This is a Christmas theme advert in order to get the audience in the spirit of the holidays. Red Bull is a well-established energy drink which is used by consumers to make them wake up and increase their awareness. At 0.26 there is an image of Santa flying and uses the Red Bull slogan ‘Red Bull gives you wiiings’. This is a clever way to suggest to the audience that all they need to Red Bull to get through their day in similar fashion to that Santa does not need his reindeer as he has Red Bull. This advert appeals to all ages as it uses animations however only teenagers and over would truly understand the meaning of the advert. The advantage of using anti-realism is that it can over exaggerate the effects of the drink without being questioned. For instance, it is obvious that Red Bull does not give us wings however the audience will not judge this since the advert is in a cartoon format and cartoons is a great way to produce anti-realism narrative.

Animation: This advert uses animation as a way to persuade the audience to buy Milky Way chocolate bars. The target audience are young children and it creates a scenario where there are two cars racing against each other. The advert provides a cheerful song to explain what is occurring within the advert. The song even describes the Milky Way chocolate at 0.14 ‘Warm chocolate treat, taste real nice’. There is a hidden meaning behind the advert where we see the red car that’s eat anything that comes in it way and then there is the blue car which took the ‘Milky way’ and the result shows that the blue car wins the race. It is trying to associate Milky Way chocolate with winning and you are only a winner when you eat Milky Way chocolate. The animation seems to be set from the 1990s which is a clever way to also appeal to older viewers as this cartoon may remind them of the childhood.

Talking Heads Talking heads: This Vision Express advert provides the audience with the technique of talking heads. But this advert doesn't contain various of talking of heads but there are a few key aspects that are shown to the audience which makes them carry on watching this advert of this company Vision Express. This Vision Express product advert includes the general public's views and facts and also information of the product of the company to say in the advert. We see at 0:007 a professional designer as the audience is shown the designers head only shoulder shot of the scene of the advert of Vision Express which states to the audience his is the talking head skills as the audience can see the product of the designers glasses product as this advert of Vision Express which make the glasses eye-catching to buy and so the audience can see if the product is good or not. As the skill of talking head is linked to the audience as they are speaking at the camera as this connotes advert of the Vision Express advert.

Stand alone:

This Asda easter advert uses the technique of  stand alone as this is a festival event that many people  celebrate it every year as this is easter. As the advert we can see a baby chick which is being displayed at 0:03 which provides the audience  that are watching with excitement that it is easter as this is a special event. This Asda advert provides the audience with voice over for example at 0;07 of the advert  this easter advert is only used when this event has come as this brings the audience that are watching this Asda easter advert as this easter event advert won't be shown to the audience until the event has come next year and so on.

Series

Series: This advert is about baby milk SMA which the skills is realist narrative as this product is linked to both mothers and babies and towards the audience as we can see for example a mother is with her baby at 0:03 she is awoken as the mother is putting the baby back to sleep once the baby has had milk. This technique of the realist-narrative is used for many mothers with newborn babies which always happens when they wake up their mother at different times during the night trying to make sure that their babies are fed and gone back to sleep and also the advert of SMA brand the product of the milk that they are selling to provide babies with food to their babies which the audience can see at 0:23 as the mother doesn't have to  worry because the milk keeps their baby satisfied so they wake up in the morning to see their child this is because their child is calm. This company SMA is  stating to the audience many mothers that have babies will want this product of SMA so their babies would be happy as this is shown in the SMA product advert of the babies being happy and content when they use this product in the advert.

Realist narrative:

This advertisement is using realistic narrative, Coca Cola are using a famous song and we see an older brother teasing and bullying his little brother he is doing this by putting out of reach his younger brother thing at we see at 0:23. Near the younger brother who is being bulled and sees off the bullies who are trying to take his little brother drink product which is Coca Cola as the older brother is tempted to drink the bottle of the Coca Cola but gives the drink product to his younger brother showing he love him at 0:58.