Style

Style:

Humorous-

The advertisers use the style of humor in this Haribo advert. It shows rugby player in training eating the Haribo Tangfastics which makes them talk in childish voices, (at 0:02)  the advert uses sweets traditionally eaten by kids, and shows that if adults consume the product it will bring out the childish fun side of them. This advert uses tough rugby players to make it funny as they are often seen as intimidating characters,  the rugby players talking in silly voices makes it amusing for both children and adults and this will make the product appeal to adults as well as children  which give the company  a wider share of the market.





Parody- I have chosen is a parody of a Kit Kat chocolate product. This type of  advert has graphics as the audience can see at 0:05 this advert states to the audience that the future of sweets & chocolate is here this advert builds up a feel as  for the audience as they don't know what the advert is selling to them.This advert also contains a male person that is that uses the same graphic scheme as the actual chocolate brand of nestle of Kit Kat of the product of his clothes as we can see this at 0:13 as he is providing the audience with information about the product  provides the viewers with information about the chocolate product towards the audience  as this states to the audience that this advert of the Kit Kat chocolate product that this advert is parody. This parody advert tells  the audience who is the chief  officer at the  company if this product of the chocolate was not displayed for the audience below which the audience might think that this advert is making fun out of the company a popular company called Apple  and their product of their new Iphone advert as this provides the audience with information of the product to the audience.

Dramatic-

This coke zero advert can be viewed as dramatic as it uses the James Bond theme to create an action thrilling advert. The James Bond franchise is recognised on a global scale and is hugely popular which will grab the audience attention. The advert is about a man who is attracted to a female and must go out of his way to get the girl. It contains a high speed chase and reminisce a scene from the James Bond movie. The James bond soundtrack is played to build up tension and create suspense, even the characters are singing to the soundtrack. There are many dramatic scenes such as at 0.54 when the hero and his female companion must jump off a bridge in order to escape from the villain. Dramatic adverts are a great way to entertain and excite the audience which they can link to the Coke Zero product. There are many close death encounters such as at 0.25 a car is very close to being hit by a fast speed train and at 0.27 the protagonist is almost hit by a car. These scenes are used keep the audience on the edge of their seats and keep their heart racing with anticipation of whether the hero will get the girl in the end.

Surreal-

This surreal advert that i have chosen is the Dairy Milk chocolate product as this advert doesn't tell the audience what the product the advert is selling to them as there are no connections of the brand of the chocolate or either the company. This is an surreal advert for example we can see at 0:04 as this advert includes a boy staring at the female eye brows as she is moving up and down in a weird way for the audience as this doesn't connect to the product of the Cadburys chocolate or either of the company as after the advert displays both the male and female children  raising their eye brows which we can see at 0:17 as this advert doesn't give information to the audience about this product that Cadburys is trying to sell. This advert contains graphics provide the audience that are watching towards the end of the product advert stating to the audience the slogan which is 'a glass and half of joy' as this this slogan is portrayed in many different Cadburys advert for their product that they are selling.  As well the slogan of the product the company is stating towards the audience that this chocolate would provide you excitement and happiness for example in the advert we can see at 0:46 the song that is playing in the advert is when the children move their entire body to the left and right as this connect with the energetic song that is being played but they are only moving their eye brows but not their entire body.